{"title":"lilyeve","description":"","products":[{"product_id":"lilyeve-scalpturn-cica-pdrn-brush-serum","title":"lilyeve Scalpturn Cica PDRN Brush Serum","description":"\u003cdiv class=\"product-description\" style=\"font-family:Arial,Helvetica,sans-serif;color:#1a1a1a;line-height:1.6;max-width:760px;\"\u003e\n  \u003cp\u003eA breakthrough scalp clinic in a bottle. lilyeve's Scalpturn Cica PDRN Brush Serum combines Centella Asiatica, Salmon PDRN and advanced 4th-generation Exosome technology with a built-in 38-bristle brush applicator that delivers actives directly to the scalp. Targets dandruff, itchiness, excess sebum and hair thinning while creating a balanced, healthy scalp environment for stronger, resilient hair growth.\u003c\/p\u003e\n\n  \u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eKey Benefits\u003c\/h2\u003e\n  \u003cul style=\"margin:0;padding-left:20px;\"\u003e\n    \u003cli\u003e38-bristle precision brush applies serum directly to scalp — zero spillage\u003c\/li\u003e\n    \u003cli\u003eCica + PDRN combination soothes inflammation while strengthening hair roots\u003c\/li\u003e\n    \u003cli\u003e4th-generation Exosome technology delivers actives deep into scalp cells\u003c\/li\u003e\n    \u003cli\u003eMulti-tasking treatment for dandruff, itch, dryness, oil and thinning\u003c\/li\u003e\n    \u003cli\u003eLightweight, fast-absorbing formula — zero greasy residue\u003c\/li\u003e\n    \u003cli\u003eGentle enough for reactive scalps — free from sulfates, silicones and parabens\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003ePowerful Ingredients\u003c\/h2\u003e\n  \u003cul style=\"margin:0;padding-left:20px;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCentella Asiatica (Cica):\u003c\/strong\u003e Soothes inflammation, reduces itching and calms irritated scalp tissue\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSalmon PDRN (Sodium DNA):\u003c\/strong\u003e Strengthens hair roots at the cellular level and supports healthier, stronger hair growth\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003e4th-Generation Exosomes:\u003c\/strong\u003e Nano-messengers that penetrate scalp cells and deliver repair signals\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSalicylic Acid:\u003c\/strong\u003e Gently exfoliates buildup and primes the scalp for healthier cellular turnover\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLavender, Citrus \u0026amp; Herbal Extracts:\u003c\/strong\u003e Natural antimicrobials that balance the scalp biome\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProbiotics:\u003c\/strong\u003e Support healthy scalp microbiota for long-term balance and resilience\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eHow to Use\u003c\/h2\u003e\n  \u003col style=\"margin:0;padding-left:20px;\"\u003e\n    \u003cli\u003eTwist the brush head to open and dispense serum\u003c\/li\u003e\n    \u003cli\u003eApply directly to scalp, focusing on problem areas (roots, itchy patches, oily zones)\u003c\/li\u003e\n    \u003cli\u003eUse the brush to gently massage the serum into scalp for 1–2 minutes\u003c\/li\u003e\n    \u003cli\u003eApply twice daily (morning and night, or after shampooing) — no rinsing required\u003c\/li\u003e\n    \u003cli\u003eSuitable for wet or dry scalp\u003c\/li\u003e\n  \u003c\/ol\u003e\n\n  \u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eFAQ\u003c\/h2\u003e\n  \u003cp style=\"margin:10px 0 2px;\"\u003e\u003cstrong\u003eQ: How does the brush applicator work?\u003c\/strong\u003e\u003c\/p\u003e\n  \u003cp style=\"margin:0 0 10px;\"\u003eA: Twist the brush head to release serum through the 38 fine bristles. Massage gently — the bristles ensure the product makes direct scalp contact and distributes evenly without sitting on the hair.\u003c\/p\u003e\n  \u003cp style=\"margin:10px 0 2px;\"\u003e\u003cstrong\u003eQ: Will it feel greasy or weigh down my hair?\u003c\/strong\u003e\u003c\/p\u003e\n  \u003cp style=\"margin:0 0 10px;\"\u003eA: No. The formula is lightweight and absorbs quickly, leaving zero oily residue or buildup. You can apply it before bed and sleep comfortably.\u003c\/p\u003e\n  \u003cp style=\"margin:10px 0 2px;\"\u003e\u003cstrong\u003eQ: How soon will I see results?\u003c\/strong\u003e\u003c\/p\u003e\n  \u003cp style=\"margin:0 0 10px;\"\u003eA: Most users notice scalp improvement (less itch, less oil, calmer feel) within 2–3 weeks of twice-daily use. Hair strength and density results typically appear within 8–12 weeks.\u003c\/p\u003e\n\n  \u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eExplore More\u003c\/h2\u003e\n  \u003cul style=\"margin:0;padding-left:20px;\"\u003e\n    \u003cli\u003eShop all \u003ca href=\"\/ar\/collections\/hair-care\"\u003eKorean Hair Care\u003c\/a\u003e for scalp \u0026amp; hair treatments\u003c\/li\u003e\n    \u003cli\u003eExplore \u003ca href=\"\/ar\/collections\/pdrn\"\u003ePDRN Skincare\u003c\/a\u003e for advanced regenerative actives\u003c\/li\u003e\n    \u003cli\u003eBrowse \u003ca href=\"\/ar\/collections\/sensitive-skin\"\u003eSensitive Skin\u003c\/a\u003e care for gentle daily essentials\u003c\/li\u003e\n    \u003cli\u003eDiscover 100% original K-beauty at \u003ca href=\"\/ar\"\u003eK-Style Seoul\u003c\/a\u003e — fast delivery across the UAE \u0026amp; Egypt, no customs fees, Tabby\/Tamara\/COD available\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e","brand":"lilyeve","offers":[{"title":"100ml","offer_id":49305106546931,"sku":"LILYEVE-SCALP-CICA-100","price":188.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/8968\/5747\/files\/lilyeveScalpturnCicaPDRNBrushSerum1.webp?v=1782658447"}],"url":"https:\/\/kstyleseoul.com\/ar\/collections\/lilyeve.oembed","provider":"k-style seoul","version":"1.0","type":"link"}