{"title":"ETUDE HOUSE","description":"\u003cdiv class=\"product-description\" style=\"font-family:Arial,Helvetica,sans-serif;color:#1a1a1a;line-height:1.6;max-width:760px;\"\u003e\n\u003cp\u003eETUDE HOUSE is one of Korea’s most-loved beauty brands, famous for fun, accessible makeup and dependable skincare staples. From the Dear Darling tints to Moistfull Collagen and the Sunprise SPF range, ETUDE HOUSE makes everyday K-beauty a joy.\u003c\/p\u003e\n\u003cp\u003eAt K-Style Seoul we stock 100% original ETUDE HOUSE, so you can shop your favourites with confidence.\u003c\/p\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eWhy Shop ETUDE HOUSE\u003c\/h2\u003e\n\u003cul style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003eIconic makeup like Dear Darling tints\u003c\/li\u003e\n\u003cli\u003eSkincare staples including Moistfull Collagen \u0026amp; Sunprise SPF\u003c\/li\u003e\n\u003cli\u003e100% authentic, sourced for the UAE \u0026amp; Egypt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top:18px;\"\u003eDiscover 100% original K-beauty at \u003ca href=\"\/\"\u003eK-Style Seoul\u003c\/a\u003e — fast delivery across the UAE \u0026amp; Egypt, no customs fees, Tabby\/Tamara\/COD available.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"etude-sunprise-mild-airy-finish-sun-milk","title":"ETUDE HOUSE Sunprise Mild Airy Finish Sun Milk","description":"\u003cdiv class=\"product-description\" style=\"font-family:Arial,Helvetica,sans-serif;color:#1a1a1a;line-height:1.6;max-width:760px;\"\u003e\n\u003cp\u003eThe ETUDE HOUSE Sunprise Mild Airy Finish Sun Milk is a lightweight, non-sticky daily sunscreen offering broad-spectrum SPF50+ protection with a soft, matte finish. Its airy liquid texture absorbs quickly, leaving skin smooth, fresh, and comfortable with no greasy residue — suitable for all skin types, including sensitive skin.\u003c\/p\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003eLightweight, non-sticky sun-milk texture that absorbs fast\u003c\/li\u003e\n\u003cli\u003eBroad-spectrum SPF50+ protection against UVA\/UVB\u003c\/li\u003e\n\u003cli\u003eHelps defend against the look of premature aging\u003c\/li\u003e\n\u003cli\u003eSoft matte finish that doubles as a makeup base\u003c\/li\u003e\n\u003cli\u003eMild, irritation-tested for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003ePowerful Ingredients\u003c\/h2\u003e\n\u003cul style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBroad-Spectrum UV Filters:\u003c\/strong\u003e help shield skin from UVA\/UVB rays.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizing Botanicals:\u003c\/strong\u003e help nourish and hydrate the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eHow to Use\u003c\/h2\u003e\n\u003col style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003eShake well before use.\u003c\/li\u003e\n\u003cli\u003eApply generously to face and neck as the final step of your morning routine.\u003c\/li\u003e\n\u003cli\u003eReapply every 2–3 hours with direct sun exposure.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp style=\"margin:10px 0 2px;\"\u003e\u003cstrong\u003eQ: Does it leave a white cast?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003eA: Its airy texture absorbs quickly for a soft matte finish.\u003c\/p\u003e\n\u003cp style=\"margin:10px 0 2px;\"\u003e\u003cstrong\u003eQ: Can I wear makeup over it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003eA: Yes — the matte finish makes a smooth base for makeup.\u003c\/p\u003e\n\u003cp style=\"margin:10px 0 2px;\"\u003e\u003cstrong\u003eQ: Is it good for oily skin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003eA: Yes, the lightweight matte finish suits oily and combination skin well.\u003c\/p\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eExplore More\u003c\/h2\u003e\n\u003cul style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/etude-house\"\u003eShop the full ETUDE HOUSE collection\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/sunscreen\"\u003eDiscover more Sunscreens\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003eDiscover 100% original K-beauty at \u003ca href=\"\/\"\u003eK-Style Seoul\u003c\/a\u003e — fast delivery across the UAE \u0026amp; Egypt, no customs fees, Tabby\/Tamara\/COD available.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Etude House","offers":[{"title":"55ml","offer_id":49215107563763,"sku":"8809668028324","price":160.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/8968\/5747\/files\/412jwctjcyl._uf10001000_ql80.webp?v=1781011666"},{"product_id":"etude-baking-powder-bb-deep-cleansing-foam","title":"ETUDE HOUSE Baking Powder BB Deep Cleansing Foam","description":"\u003cdiv class=\"product-description\" style=\"font-family:Arial,Helvetica,sans-serif;color:#1a1a1a;line-height:1.6;max-width:760px;\"\u003e\n\u003cp\u003eThe ETUDE HOUSE Baking Powder BB Deep Cleansing Foam is a daily cleanser made to remove impurities, dead-skin build-up, and long-lasting makeup like BB cream. Its rich foam works deep into pores and helps balance the look of oil, leaving skin feeling fresh and revitalized without over-drying — ideal for oily and combination skin.\u003c\/p\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003eDeeply cleanses dirt, sebum, and impurities\u003c\/li\u003e\n\u003cli\u003eRemoves long-lasting makeup like BB cream\u003c\/li\u003e\n\u003cli\u003eGently helps smooth the look of skin texture\u003c\/li\u003e\n\u003cli\u003eHelps balance oil and refine the look of pores\u003c\/li\u003e\n\u003cli\u003eRich lather from a small amount of product\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003ePowerful Ingredients\u003c\/h2\u003e\n\u003cul style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaking Powder (Sodium Bicarbonate):\u003c\/strong\u003e helps lift away build-up and refine the look of pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFoaming Cleansing Base:\u003c\/strong\u003e removes makeup and impurities while staying comfortable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eHow to Use\u003c\/h2\u003e\n\u003col style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003eWet your hands and face with lukewarm water.\u003c\/li\u003e\n\u003cli\u003eDispense a small amount and lather with water.\u003c\/li\u003e\n\u003cli\u003eGently massage onto the face, avoiding the eye and mouth areas.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp style=\"margin:10px 0 2px;\"\u003e\u003cstrong\u003eQ: Which skin types is it best for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003eA: Especially oily and combination skin, though it suits most skin types.\u003c\/p\u003e\n\u003cp style=\"margin:10px 0 2px;\"\u003e\u003cstrong\u003eQ: Does it remove makeup?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003eA: Yes — it helps remove long-lasting makeup like BB cream; use an oil cleanser first for heavy makeup.\u003c\/p\u003e\n\u003cp style=\"margin:10px 0 2px;\"\u003e\u003cstrong\u003eQ: Is it drying?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003eA: It cleanses deeply while aiming to avoid excessive dryness.\u003c\/p\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eExplore More\u003c\/h2\u003e\n\u003cul style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/etude-house\"\u003eShop the full ETUDE HOUSE collection\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/cleanser\"\u003eDiscover more Cleansers\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003eDiscover 100% original K-beauty at \u003ca href=\"\/\"\u003eK-Style Seoul\u003c\/a\u003e — fast delivery across the UAE \u0026amp; Egypt, no customs fees, Tabby\/Tamara\/COD available.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Etude House","offers":[{"title":"160ml","offer_id":49215115591923,"sku":"8809668028041","price":100.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/8968\/5747\/files\/41ORO468fhL.jpg?v=1781011751"},{"product_id":"etude-house-moistfull-collagen-eye-cream","title":"ETUDE HOUSE Moistfull Collagen Eye Cream","description":"\u003cdiv class=\"product-description\" style=\"font-family:Arial,Helvetica,sans-serif;color:#1a1a1a;line-height:1.6;max-width:760px;\"\u003e\n\u003cp\u003eThe ETUDE HOUSE Moistfull Collagen Eye Cream delivers lasting hydration to the delicate under-eye area. Enriched with collagen-infused moisture, it helps soften the look of dryness and support a smoother, more supple, plumper-looking appearance — in a lightweight texture that fits easily into a daily routine.\u003c\/p\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003eHelps hydrate and nourish the delicate eye area\u003c\/li\u003e\n\u003cli\u003eSupports a plumper, smoother appearance\u003c\/li\u003e\n\u003cli\u003eHelps improve the look of elasticity\u003c\/li\u003e\n\u003cli\u003eSoftens the appearance of fine lines\u003c\/li\u003e\n\u003cli\u003eLightweight yet lasting moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003ePowerful Ingredients\u003c\/h2\u003e\n\u003cul style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Collagen (“super collagen water”):\u003c\/strong\u003e fine particles that help support a plump, hydrated look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin \u0026amp; Butylene Glycol:\u003c\/strong\u003e humectants that attract and retain moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u0026amp; Squalane:\u003c\/strong\u003e emollients for softness and comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Lupin \u0026amp; Baobab Extracts:\u003c\/strong\u003e help nourish and smooth the eye area.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eHow to Use\u003c\/h2\u003e\n\u003col style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003eAfter cleansing and toning, apply a small amount to the eye area.\u003c\/li\u003e\n\u003cli\u003eGently tap with your ring finger to help absorption.\u003c\/li\u003e\n\u003cli\u003eUse morning and evening.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp style=\"margin:10px 0 2px;\"\u003e\u003cstrong\u003eQ: Is it heavy under makeup?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003eA: No, its lightweight texture layers well under makeup or other skincare.\u003c\/p\u003e\n\u003cp style=\"margin:10px 0 2px;\"\u003e\u003cstrong\u003eQ: Is it suitable for sensitive skin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003eA: It suits most skin types, including sensitive skin.\u003c\/p\u003e\n\u003cp style=\"margin:10px 0 2px;\"\u003e\u003cstrong\u003eQ: How should I apply it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003eA: Tap gently rather than rubbing to protect the delicate eye area.\u003c\/p\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eExplore More\u003c\/h2\u003e\n\u003cul style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/etude-house\"\u003eShop the full ETUDE HOUSE collection\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/eye-care\"\u003eDiscover more Eye Care\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003eDiscover 100% original K-beauty at \u003ca href=\"\/\"\u003eK-Style Seoul\u003c\/a\u003e — fast delivery across the UAE \u0026amp; Egypt, no customs fees, Tabby\/Tamara\/COD available.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Etude House","offers":[{"title":"28ml","offer_id":49215147802867,"sku":"8809668018981","price":200.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/8968\/5747\/files\/EtudeHouseMOISTFULLCOLLAGENEYECREAMkoreanskincarenetherlands3_670x_7d08f149-7e15-4217-acd8-20ce093c2e86.webp?v=1781011818"},{"product_id":"etude-dear-darling-water-tint","title":"ETUDE HOUSE Dear Darling Water Tint","description":"\u003cdiv class=\"product-description\" style=\"font-family:Arial,Helvetica,sans-serif;color:#1a1a1a;line-height:1.6;max-width:760px;\"\u003e\n\u003cp\u003eThe ETUDE HOUSE Dear Darling Water Tint delivers vibrant, long-lasting lip colour in a lightweight, non-sticky water-based formula. Enriched with a Vitamin and Berry Fruit Complex, it hydrates lips while giving a fresh, natural look that builds up for more intensity — all in a compact design made for easy touch-ups on the go.\u003c\/p\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003eVibrant, long-lasting colour payoff\u003c\/li\u003e\n\u003cli\u003eHydrating formula keeps lips soft and moisturized\u003c\/li\u003e\n\u003cli\u003eLightweight, non-sticky water-based texture\u003c\/li\u003e\n\u003cli\u003eSheer, buildable finish for a natural or bold look\u003c\/li\u003e\n\u003cli\u003eCompact and portable for daily touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003ePowerful Ingredients\u003c\/h2\u003e\n\u003cul style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin \u0026amp; Berry Fruit Complex:\u003c\/strong\u003e with pomegranate and grapefruit extracts to help keep lips soft.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based Base:\u003c\/strong\u003e for a fresh, comfortable, non-sticky feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eHow to Use\u003c\/h2\u003e\n\u003col style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003ePress the button on the bottom 1–2 times to dispense product.\u003c\/li\u003e\n\u003cli\u003eApply along the lip line for full coverage.\u003c\/li\u003e\n\u003cli\u003eOr gradate from the inner lips outward for a natural look.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp style=\"margin:10px 0 2px;\"\u003e\u003cstrong\u003eQ: Is the colour buildable?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003eA: Yes — layer for a bolder look or keep it sheer for a natural tint.\u003c\/p\u003e\n\u003cp style=\"margin:10px 0 2px;\"\u003e\u003cstrong\u003eQ: Does it dry out lips?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003eA: No, the hydrating berry complex helps keep lips soft and comfortable.\u003c\/p\u003e\n\u003cp style=\"margin:10px 0 2px;\"\u003e\u003cstrong\u003eQ: What shades are available?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003eA: It comes in several vibrant shades, including the popular Cherry Ade.\u003c\/p\u003e\n\u003ch2 style=\"font-size:20px;font-weight:bold;margin:26px 0 10px;\"\u003eExplore More\u003c\/h2\u003e\n\u003cul style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/etude-house\"\u003eShop the full ETUDE HOUSE collection\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/lip-care\"\u003eDiscover more Lip Care\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003eDiscover 100% original K-beauty at \u003ca href=\"\/\"\u003eK-Style Seoul\u003c\/a\u003e — fast delivery across the UAE \u0026amp; Egypt, no customs fees, Tabby\/Tamara\/COD available.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Etude House","offers":[{"title":"One Size \/ Red Grapefruit Ade","offer_id":49215150719219,"sku":null,"price":20.0,"currency_code":"AED","in_stock":true},{"title":"One Size \/ Strawberry Ade","offer_id":49215150751987,"sku":null,"price":30.0,"currency_code":"AED","in_stock":true},{"title":"One Size \/ Cherry Ade","offer_id":49215150784755,"sku":null,"price":20.0,"currency_code":"AED","in_stock":true},{"title":"One Size \/ Grape Ade","offer_id":49215150817523,"sku":null,"price":20.0,"currency_code":"AED","in_stock":true},{"title":"One Size \/ Orange Ade","offer_id":49215150850291,"sku":null,"price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/8968\/5747\/files\/etude-dear-darling-water-tint.webp?v=1780939206"}],"url":"https:\/\/kstyleseoul.com\/collections\/etude-house.oembed","provider":"k-style seoul","version":"1.0","type":"link"}