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The I'm From Honey Mask contains 38.7% real Gangwon honey from Korea — one of the highest honey concentrations in any commercial skincare mask. Honey is naturally rich in amino acids, vitamins and antibacterial enzymes that hydrate, soothe and nourish skin. The thick, sticky texture coats the skin for 10–15 minutes, allowing the actives to penetrate before rinsing off. The result is an instant glow, softer texture and a visible plumping effect. Use 1–2 times per week for best results. Not vegan (contains bee-derived ingredients).

The Rice line is built around fermented rice extract from Korean rice — naturally rich in ferulic acid, gamma-oryzanol, inositol and amino acids that brighten dullness, support skin elasticity and protect against oxidative stress. The full line (Rice Toner, Rice Toner Pad, Rice Serum, Rice Cream, Rice Whip Cleanser, Rice Sunscreen) is designed to be layered as a complete brightening-and-hydrating routine. After 4–6 weeks of consistent use, skin looks softer, more even-toned and naturally glowy — the signature 'rice glow' look famous in Korean skincare.

Yes — the Mugwort Cream uses 100% mugwort (Artemisia capillaris) extract from Korea's Ganghwa Island. Mugwort contains anti-inflammatory and antibacterial compounds that reduce redness, calm active breakouts and soothe reactive skin without irritation. The cream is fragrance-free and pH-balanced, making it suitable for sensitive skin, post-acne flare-ups and skin reacting to actives. Apply morning and evening as the final step of your routine. Especially effective when paired with the Mugwort Essence and Mugwort Mask for a complete calming routine.

Match the cleanser to your skin type and needs. The Fig Foam Cleanser uses fig extract for gentle but effective makeup and SPF removal — best for normal to dry skin needing nourishment with cleansing. The Fig Cleansing Oil melts away heavy makeup as a first cleanse. The Rice Whip Facial Cleanser is creamy and brightening — best for dull skin needing daily glow. The Fig Scrub Mask is a weekly exfoliating treatment with fig seeds for smoother texture. Mix and match based on routine needs.

Yes — I'm From positions itself as a 'real ingredient' clean-beauty brand, with formulas anchored by single hero botanicals at high concentrations rather than synthetic actives. The brand avoids parabens, mineral oil, artificial colourants and other common irritants. The Honey Mask contains 38.7% real honey, the Mugwort Cream uses 100% mugwort extract, the Rice line uses real Korean rice. This transparency around hero ingredients is one reason I'm From has a cult following among clean-beauty enthusiasts globally.