مجموعة: فيكريا

&honey is one of Japan's best-selling haircare brands, beloved for three reasons: the signature warm honey-and-rose fragrance (instantly recognisable and long-lasting), the iconic golden-bottle aesthetic, and the honey-rich formulations that deliver visibly softer, glossier, more nourished hair. The brand uses real honey (typically Manuka, raw or wildflower honey) at high concentrations as the hero ingredient — honey naturally contains amino acids, antioxidants and humectant compounds that nourish, hydrate and protect hair. The result is a haircare experience that's both effective and indulgently sensorial.

The &honey Melty Moist Hair Pack and Deep Moist Hair Pack are intensive weekly conditioning treatments. After shampooing, towel-dry hair to remove excess water. Apply a generous amount to mid-lengths and ends, avoiding the scalp. Comb through with a wide-tooth comb. Leave for 5–10 minutes (the longer the better — up to 30 minutes for severely damaged hair). Rinse thoroughly. Use 1–2 times per week as a deep-conditioning step. Pair with the matching &honey shampoo and the Color Control Repair Hair Milk leave-in for a complete &honey routine.

The three &honey lines target slightly different hair concerns. Deep Moist is for very dry, dehydrated hair needing maximum moisture — the heaviest formulation. Melty Moist is for damaged hair needing repair plus moisture — uses 'melt-in' texture that distributes evenly. Milky Precious EX is for severely damaged, chemically-treated hair — the most concentrated repair formulation. Choose based on damage level: Deep Moist for daily moisture maintenance, Melty Moist for damage repair, Milky Precious EX for severe damage. All deliver the signature honey-rose fragrance.

The &honey x Sanrio collaboration editions (My Melody, Hello Kitty, Pompompurin, Cinnamoroll) feature the iconic Sanrio character designs on the packaging — making them highly collectible and gift-worthy. The formulations inside are typically the same as the regular &honey lines (Melty Moist, Milky Precious EX, etc.) just with limited-edition packaging. Worth it for Sanrio fans or as a gift; otherwise, the regular packaging delivers the same haircare experience at typically lower prices. Limited stock means buy when available — these collaborations often sell out quickly.

&honey's rich, honey-based formulas are best suited for normal-to-dry, damaged or thick hair types. Users with fine, thin, oily-scalp hair may find the regular Deep Moist line too heavy — leading to weighed-down, flat or quick-to-get-greasy hair. For fine hair, choose the lighter &honey Volume formulations or use &honey only on mid-lengths and ends (not on scalp). The brand also offers &honey Scalp Volume Treatment for users wanting volume support. Always rinse thoroughly to avoid product buildup at the roots.