Collection: Anua

Anua's Heartleaf range is built on 77% Houttuynia cordata (heartleaf) extract — a plant proven to reduce inflammation, calm redness, and lower sebum activity. The Heartleaf Cleansing Water became a global viral hit because it removes heavy makeup and sunscreen without the alcohol burn and barrier-stripping common in regular cleansing waters, while actively soothing reactive, acne-prone and post-treatment skin. The full Heartleaf line (toner, cleansing oil, cream mask) follows the same gentle, calming philosophy.

PDRN (Polydeoxyribonucleotide) is a salmon-derived regenerative active that supports collagen production, accelerates skin recovery and improves elasticity. In Anua's PDRN line — including the toner, hydrating cream, glow pad and serum — PDRN is paired with hyaluronic acid to give a dual hydration-and-repair effect. The result over 4–8 weeks of consistent use is plumper, smoother and more resilient skin, which is why the PDRN range is recommended for early-aging signs, dehydration and post-procedure recovery.

The pad combines 5% niacinamide (which inhibits melanin transfer from melanocytes to skin cells) with tranexamic acid (a vascular and pigment-blocking active widely used in melasma treatment) and centella. Used once daily as a treatment step after cleansing, the pads target post-acne marks, melasma, sun damage and overall dullness. Visible results typically appear after 4–6 weeks of consistent use, and the product is best paired with daily SPF50+ to prevent new pigmentation.

Yes — Anua is one of the most-recommended K-beauty brands for oily and acne-prone skin in the GCC. The Heartleaf range controls excess sebum without stripping, the Azelaic Acid line targets active breakouts and redness, and the Niacinamide TXA pads fade post-acne marks. The formulas are lightweight, fragrance-light and non-comedogenic, which makes them comfortable under SPF and makeup in hot, humid UAE weather. Pair with Anua's Zero-cast Sunscreen for a complete oily-skin routine.

Each line targets a different concern. Heartleaf is for calming, redness, sebum control and barrier-friendly daily cleansing — the entry-point for sensitive and acne-prone skin. PDRN focuses on hydration, plumping and anti-aging through skin regeneration — best for dehydrated, fatigued or early-aging skin. Azelaic Acid CICA tackles acne, post-acne marks and rosacea-style redness at the same time. Many Anua users layer two lines, e.g. Heartleaf for cleansing and Azelaic for treatment.