Collection: AROMATICA

AROMATICA is one of Korea's earliest clean-beauty pioneers — EWG Verified, COSMOS-certified, vegan and cruelty-free across the entire range. Unlike many K-beauty haircare brands that lean on silicones for instant shine, AROMATICA is sulfate-free, silicone-free, paraben-free and formulated with essential oils and plant extracts at clinical levels. The brand is particularly trusted for sensitive scalps, post-treatment recovery and anyone transitioning to clean haircare without sacrificing salon-quality results.

Yes — rosemary is one of the most research-backed natural ingredients for hair growth. Studies have compared rosemary oil to minoxidil and shown comparable results in mild to moderate androgenetic alopecia. AROMATICA's Rosemary line combines rosemary essential oil with caffeine, biotin and amino acids to stimulate microcirculation at the scalp, reduce hair fall and support thicker regrowth. Use the Scalp Scaling Shampoo + Root Volumizing Scalp Ampoule consistently for 3 months (a full hair cycle) for visible thickness and fullness.

Use the Rosemary Scalp Scrub once or twice a week on damp scalp before shampoo. Take a small amount, part the hair in sections, and gently massage the scrub directly onto the scalp (not the hair lengths) in circular motions for 2–3 minutes. The sugar granules dissolve gradually as they work, removing dead skin, sebum buildup and styling-product residue. Rinse thoroughly and follow with the Rosemary Shampoo. This is especially helpful for oily, itchy, dandruff-prone or congested scalps.

Yes. The Super Tea Tree Rescue Spot Treatment is a high-concentration tea tree formula designed for active acne, both on the face and body. Tea tree oil has documented antibacterial activity against P. acnes and anti-inflammatory properties; the formula also includes salicylic acid for keratolytic action and centella for soothing. Apply directly to active spots in the evening with a cotton bud — visible reduction usually appears within 24–48 hours. It's most effective on inflammatory papules and pustules.

Yes — AROMATICA is one of the safest Korean haircare lines for chemically-processed hair. The entire shampoo range is sulfate-free, which means it won't strip colour pigment or stripped keratin/Brazilian treatments. The pH is balanced for haircare use, the formulas are silicone-free (so they won't build up over time), and the gentle amino-acid surfactants are kind to compromised cuticles. Many users in the UAE and GCC use AROMATICA specifically to extend the life of a salon colour or keratin service.