Collection: Beauty of Joseon

Hanbang is the traditional Korean approach to medicine and beauty that uses herbal ingredients like ginseng, mugwort, rice and green tea — concepts dating back hundreds of years to the Joseon dynasty (1392–1897). Beauty of Joseon modernises Hanbang by combining these heritage botanicals with proven modern actives like niacinamide, alpha arbutin, retinal and propolis. This pairing of tradition and science is the brand's signature, and is why their products sit between cult K-beauty and minimalist clinical skincare.

Relief Sun is one of the best-selling K-beauty sunscreens in the world for several reasons: it's a lightweight chemical SPF50+ PA++++ with no white cast (suitable for medium and deeper skin tones), uses gentle filters, has a watery-fluid finish that doesn't pill under makeup or feel heavy in humid weather, and contains rice extract and probiotics that calm and brighten while protecting from UV. The non-greasy finish and price point made it go viral on TikTok and Reddit, and it's a daily essential for the UAE and GCC climate.

The Glow Serum contains 60% propolis extract (royal jelly from honeybees with antioxidant, antibacterial and skin-soothing properties) and 2% niacinamide (brightens tone, regulates sebum, strengthens the barrier). Used twice daily, it adds visible glow within days, calms breakouts and reduces redness over 4–6 weeks. Vegan-conscious buyers should note that the serum contains propolis, which is bee-derived — Beauty of Joseon offers vegan-friendly alternatives in their rice-based lines.

Match the serum to your concern: choose Glow Serum (Propolis + Niacinamide) for dullness, breakouts and a dewy finish; choose Glow Deep Serum (Rice + Alpha Arbutin) for dark spots, melasma and uneven tone; choose Revive Serum (Ginseng + Snail Mucin) for fatigued, dehydrated or post-acne skin needing repair; choose Calming Serum (Green Tea + Panthenol) for sensitive, redness-prone or reactive skin; choose Light On Serum (Centella + Vita C) for combination skin needing brightening without heaviness.

Yes — the Ginseng Cleansing Oil is one of the most-loved oil cleansers in K-beauty. The lightweight, silky texture dissolves makeup, SPF, sebum and pollution in 30–60 seconds of gentle massage, then emulsifies into a milky lotion when you add water and rinses completely clean with no oily residue. Ginseng extract adds antioxidant and brightening benefits during the cleanse. Use as the first step of a double-cleanse, followed by a gentle water-based cleanser like Beauty of Joseon's Green Plum Cleanser.