Collection: Bueno

Icheon Rice is a premium variety of Korean rice cultivated in the Icheon region — historically considered the highest grade of rice and once reserved exclusively for the Joseon royal family. Beyond its culinary heritage, Icheon rice is naturally rich in inositol, ferulic acid, gamma-oryzanol and amino acids that brighten dull tone, support skin elasticity and protect against oxidative stress. Bueno uses Icheon rice extract at the core of its brightening line, pairing traditional Korean fermentation with modern formulation science.

The Icheon Rice line targets dullness and uneven tone through three mechanisms: ferulic acid and gamma-oryzanol provide antioxidant protection against free radicals that cause uneven pigmentation; rice fermentation extracts deliver mild brightening enzymes that gently resurface the skin; and inositol and amino acids support cell turnover and hydration for visible clarity. Used consistently as a full routine (Mist Toner → Serum → Cream) for 4–6 weeks, the line delivers a softer, more even, dewy 'rice-water glow' finish.

Bakuchiol is a plant-derived ingredient extracted from the seeds of the Babchi plant (Psoralea corylifolia), shown in clinical studies to deliver retinol-like benefits — smoother fine lines, improved firmness, better skin texture — without the irritation, sun sensitivity or pregnancy-safety concerns associated with retinol. Bueno's Bakuchiol Anti-Wrinkle Ampoule Eye Patch uses bakuchiol on the delicate under-eye area where retinol can be too aggressive. It's an excellent choice for sensitive skin, pregnant and breastfeeding users, or anyone wanting visible anti-aging results without retinol's drawbacks.

The Mist Toner can be used in three ways depending on the time of day. Morning and evening after cleansing: spray 3–4 times directly onto clean skin or onto a cotton pad and gently sweep over the face — this acts as the hydrating first step that primes skin to absorb the serum and cream. Throughout the day: spritz over makeup whenever skin feels dry, especially in the air-conditioned and dry-heated environments common in the UAE and GCC. After applying serum and cream: a final spritz to lock in actives.

Yes — the Icheon Rice line is formulated to be gentle and is widely tolerated by sensitive skin, since rice extracts are among the mildest brightening ingredients available (unlike strong actives like hydroquinone or high-percentage vitamin C). The formulas are fragrance-light, alcohol-light and pH-balanced. As with any new skincare addition, patch-test on the inner arm or behind the ear for 48 hours before adding to the routine, especially if combining with other actives like retinol or AHA.