Collection: I'm Sorry For My Skin

The brand name expresses the everyday reality of modern skin: we put it through a lot — sun, pollution, makeup, stress, over-treatment with strong actives — and rarely apologise. The brand's products are formulated as 'apologies to your skin' — gentle, calming, repair-focused formulations designed to undo damage rather than aggressively treat it. The line includes calming creams, hydrogel eye patches, gentle cica cleansers and recovery ampoules, all positioned as a soft, restorative approach to skincare.

The Capture Skin Relief Cream is formulated specifically for stressed, reactive and over-treated skin — going beyond basic hydration to actively calm inflammation and support barrier recovery. The formula combines centella asiatica (cica) for anti-inflammatory benefits with hyaluronic acid and panthenol for hydration and barrier support. Apply as the final step of an evening routine on irritated skin, or layer over actives like retinol to buffer dryness. Visible calming within 24–48 hours; full barrier recovery over 1–2 weeks of consistent use.

The hydrogel eye patches are individually packaged and infused with brightening actives like niacinamide, vitamin C and centella. After cleansing and toning, gently apply one patch under each eye on the orbital bone (not on the lid), with the wider side toward the temple. Leave on for 15–20 minutes; never longer, as the patch will start to dry out and reverse-extract moisture from the skin. Remove and pat any remaining essence into the skin. Use 2–3 times per week or before special events for a depuffing, brightening effect.

The AGE Capture Firming Cream is suitable for users in their late 20s onwards who want to start anti-aging support before visible signs appear ('preventative anti-aging'), as well as for users in their 30s, 40s and beyond who want to address existing fine lines and loss of firmness. The formula uses peptides and firming actives at concentrations that are effective without being aggressive. Apply morning and evening; pair with daily SPF50+ since sun exposure is the leading cause of premature aging.

Yes — the Relaxing Cica Cleansing Foam is formulated for gentle daily use morning and evening. It contains centella asiatica (cica) for calming and barrier support, plus mild surfactants that cleanse without stripping. The low-pH formula maintains the skin's natural acid mantle, which is essential for barrier health. Suitable for sensitive, acne-prone and reactive skin. Use as the second cleanse after an oil cleanser in a double-cleanse routine, or as a single morning cleanse for skin that doesn't have heavy products to remove.