Collection: Karseell

The Karseell Collagen Hair Mask went viral on TikTok and Instagram for delivering visible salon-treatment-level results at a fraction of the cost of an in-salon treatment. The formula combines hydrolysed collagen, keratin proteins, argan oil and silk amino acids — ingredients that penetrate the hair shaft to rebuild damaged cuticles, replenish moisture, and add an instant glassy shine. After one use, hair feels softer, smoother and more manageable; consistent use over 4–6 weeks visibly repairs heat damage, colour damage and chemical treatment damage.

After shampooing, towel-dry hair to remove excess water. Apply a generous amount of the mask to mid-lengths and ends, avoiding the scalp (which adds oiliness). Comb through with a wide-tooth comb to distribute evenly. Cover with a shower cap and leave on for 10–15 minutes (or longer — up to 30 minutes for severely damaged hair). Rinse thoroughly with lukewarm water; no conditioner needed afterward. Use 1–2 times per week for damaged hair, or once a week for maintenance on healthy hair.

Both are deep-conditioning treatments, but with different targeting. The Collagen Hair Mask is for general damage repair, shine and softness — suitable for once or twice a week use on most hair types including coloured, heat-damaged or chemically-processed hair. The BNC Deep Repairing Treatment is a more concentrated treatment for severely damaged, very dry, or heavily bleached hair — use once a week to rebuild hair structure deeply, with stronger keratin and amino acid concentrations. Many users alternate both for comprehensive repair.

Yes — the Maca Power line (Gold Keratin Hair Care, Matte Clay, Matte Wax, Wax Stick) is designed for daily styling and leave-in use. The Gold Keratin Hair Care is a leave-in treatment that protects hair from heat styling and adds shine — apply daily to damp hair before blow-drying. The styling products (Matte Clay, Wax, Wax Stick) are for finishing touches; use sparingly on dry hair to define style. All maca-based products contain nourishing botanicals that condition while they style.

The Blue Color Depositing Mask uses blue and purple pigments suspended in a conditioning hair mask base. Blue pigments neutralise the orange and brassy tones that develop in blonde, bleached and highlighted hair over time (colour theory: blue cancels orange on the colour wheel). Apply to clean, damp hair, leave on for 5–15 minutes depending on how much toning you need, then rinse. Use weekly to maintain cool, ash-blonde tones. The Brown variant works similarly for brunettes wanting to neutralise red/orange tones in brunette hair.