Collection: Purito Seoul

The Purito Daily Soft Touch Sunscreen is one of Korea's most-loved daily SPFs globally — beloved for its featherlight, fast-absorbing texture that disappears into the skin without leaving white cast on light or medium skin tones (deeper skin tones may want to patch-test first as some K-beauty SPFs can leave residue). The formula delivers SPF50+ PA++++ broad-spectrum protection while feeling like a serum rather than a typical thick sunscreen — making it ideal for daily wear under makeup or alone in humid UAE/GCC weather. Reapply every 2 hours when outdoors.

The TXA 6 Niacinamide 10 Retinal Serum is one of Purito's most ambitious multi-active formulas — combining tranexamic acid 6% (TXA, a clinical brightening compound for stubborn pigmentation), niacinamide 10% (brightening, pore-refining, sebum-balancing) and retinal/retinaldehyde (one step closer to retinoic acid than retinol, stronger anti-aging benefits with less irritation than tretinoin). Together, they target multiple concerns: dark spots, melasma, fine lines, uneven tone, and enlarged pores. Use in the evening 3–4 nights per week to start; pair with daily SPF50+. Don't use during pregnancy.

The Azelaic Acid 10 Kojic Azulene Serum is a powerhouse for rosacea-prone, sensitive and acne-prone skin with hyperpigmentation. Azelaic acid 10% has documented antibacterial, anti-inflammatory and brightening benefits — clinically prescribed for rosacea and melasma. Kojic acid adds additional brightening, while azulene (from chamomile) calms redness. The combination is uniquely suited for users dealing with both inflammatory skin conditions AND hyperpigmentation. Apply morning and evening on clean toned skin. Pregnancy-safe alternative to retinol for brightening and breakout control.

Hypochlorous acid (HOCl) is a naturally-occurring compound produced by the human immune system to kill bacteria and reduce inflammation. Topically applied at low concentrations (as in the Purito Rescue Spray), HOCl is gentle yet effective at calming flare-ups, reducing breakout-related redness, and supporting wound healing without irritation. Use as needed throughout the day: spritz onto clean skin during breakout flare-ups, after sweaty workouts, after wearing a face mask, or after touching the face. Safe for daily use, pregnancy, and sensitive skin. Pairs well with the Purito Centella Toner.

Yes — the Oat PDRN Gentle Refining Toner is formulated for daily morning and evening use. Oat extract delivers calming and barrier-supporting benefits (a natural anti-inflammatory loved in derm-grade skincare), while PDRN delivers regenerative actives. The combination is uniquely suited for sensitive, dehydrated and post-procedure skin needing both calming and regeneration. Apply after cleansing as the first hydrating step. Pair with the Oat-in Calming Gel Cream and Wonder Releaf Centella Toner for a complete sensitive-skin routine. All Purito products are vegan and EWG-green-grade.