Collection: Sol de Janeiro

The Brazilian Bum Bum Cream became one of the most viral body care products of the last decade — driven by its signature Cheirosa '62 fragrance (pistachio, salted caramel, vanilla, jasmine) that's universally loved and instantly recognisable. The cream itself combines guaraná extract (rich in caffeine for a temporary firming effect on cellulite-prone areas), cupuaçu butter for nourishment, and coconut oil for softness. The result is a body cream that feels luxurious, smells incredible, and delivers visible smoothing and toning on the body — particularly the bum (hence the name) and thighs.

Realistic expectations: the caffeine and guaraná in the Bum Bum Cream provide a temporary tightening and smoothing effect on cellulite-prone areas (similar to caffeine-based eye creams for puffiness), but topical creams cannot permanently eliminate cellulite — cellulite has structural and genetic components that no topical product can fully address. The cream is best for delivering temporary visible smoothing, daily nourishment, and the famous scent. For more significant cellulite improvement, combine with strength training, dry brushing, and lymphatic drainage massage.

Cheirosa '62 ('beautiful smell of 62' in Portuguese) is Sol de Janeiro's signature scent and one of the most loved fragrances in beauty globally. The notes are pistachio, salted caramel, vanilla and jasmine — creating a warm, sweet, gourmand fragrance that's universally pleasant and lingers on the skin for hours after application. The fragrance is featured across the Bum Bum line: Bum Bum Cream, Body Scrub, Body Mist, Body Oil and Hair & Body Fragrance Mist. For users wanting different scents, Sol de Janeiro offers other Cheirosa variants (Cheirosa '40, Cheirosa '68, etc.).

For maximum benefits: exfoliate first with the Bum Bum Body Scrub (1–2 times per week) to remove dead skin and prep the skin to absorb the cream. Then apply the Bum Bum Cream generously after showering on damp or dry skin, massaging in circular motions for 1–2 minutes to maximise absorption and stimulate circulation. Focus on the bum, thighs, and any areas with cellulite concerns. Use daily for 4–8 weeks for cumulative results. Pair with Bom Dia Bright Cream for additional resurfacing benefits via AHAs.

Yes — Sol de Janeiro is officially cruelty-free and does not test on animals at any stage of development, manufacturing or sale. The brand is also globally certified and doesn't sell in markets that require animal testing. Many products in the line are also vegan, but check individual product INCI lists for confirmation. The brand is committed to clean-beauty principles with formulations free from parabens, mineral oil, sulfates and other common irritants. Suitable for most skin types.