Collection: THE INKEY LIST

THE INKEY LIST was founded on the belief that effective skincare doesn't need to be expensive or confusing. Every product is named after its hero active ingredient (e.g., 'Mandelic Acid Treatment' rather than a marketing name), and packaging clearly states what the active does, who it's for, and how to use it. This radical transparency makes it easy for consumers to learn about ingredients and build personalised routines based on their actual skin concerns. The brand is comparable to The Ordinary in approach but with a focus on consumer education and accessibility.

Polyglutamic acid (PGA) is a humectant naturally derived from fermented soybeans — it holds up to 4x more water than hyaluronic acid (which holds 1,000x its weight in water — PGA holds 4,000x). PGA also forms a moisture-locking film on the skin's surface that prevents water loss throughout the day. The INKEY LIST Polyglutamic Acid Serum uses this hero ingredient to deliver deeper, longer-lasting hydration than typical HA serums. Apply on damp skin morning and evening; layer under moisturiser for maximum effect. Particularly valuable in dry UAE/GCC climates.

Yes — mandelic acid is the largest-molecule AHA, which means it penetrates the skin slower than glycolic acid or lactic acid, making it gentler and less irritating. The INKEY LIST Mandelic Acid Treatment is suitable for sensitive, reactive and rosacea-prone skin that can't tolerate stronger exfoliants. Start using 2–3 nights per week and build up to nightly use as tolerated. Always pair with daily SPF50+ since AHAs increase UV sensitivity. The mandelic acid also has antibacterial benefits, making it useful for acne-prone skin alongside sensitivity.

Typical layering order (thinnest to thickest): cleanse → exfoliant (Mandelic Acid in PM, 2–3x per week) → treatment serums (Vitamin C in AM, Peptide or Tripeptide in PM) → hydrating serums (Polyglutamic Acid, Hyaluronic Acid) → barrier serum (Ceramide Serum) → moisturiser (Peptide Moisturizer or Bio-Active Ceramide Moisturiser) → SPF50+ in AM. The brand is intentionally designed to layer well together — products use complementary actives at compatible pH levels. Don't combine vitamin C with retinol in the same routine (use AM/PM split).

The Exosome Hydro-Glow Complex Serum is one of THE INKEY LIST's most advanced offerings — combining plant-derived exosomes (cell-to-cell signaling molecules that trigger skin regeneration) with hydrating and brightening actives. Exosomes have been used in dermatology for advanced regenerative treatments; the topical version delivers visible glow, plumping and renewal benefits over 4–8 weeks. Apply morning or evening on clean toned skin before moisturiser. The brand also offers Q10 Antioxidant Facial Serum for additional antioxidant benefits, Tripeptide Plumping Lip Balm and Hydro-Surge Dewy Face Mist for refreshing daily hydration.